To gain a competitive advantage in today's environment, a firm should develop and communicate which of the following components to consumers?
A) Brand
B) Price
C) Product features
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

To gain a competitive advantage, a firm should develop and communicate a strong brand, competitive pricing, and distinctive product features to consumers. These elements combined help differentiate the firm's offerings from competitors, making them more attractive to potential buyers.

To Gain a Competitive Advantage in Today's Environment, a Firm