____ involves the allocation of resources to develop and sell products or services that consumers will perceive to provide more value then competitive products or services.
A) Market analysis
B) Market segmentation
C) Marketing strategy
D) Market diversification
E) Implementation

Question

Quizplus · Accepted Answer

Marketing strategy involves the allocation of resources to develop and sell products or services in a way that consumers perceive them as more valuable than those of competitors. This includes decisions on product development, pricing, promotion, and distribution to outperform the competition.

____ Involves the Allocation of Resources to Develop and Sell