____ segmentation involves dividing consumers into different market segments based on the benefits they seek (i.e., the needs they want fulfilled) from product purchase and consumption.
A) Product
B) Need
C) Benefit
D) Motivational
E) None of the above.

Question

Quizplus · Accepted Answer

Benefit segmentation is the process of dividing the market based on the specific benefits consumers seek from a product, focusing on the needs the product fulfills for them.

____ Segmentation Involves Dividing Consumers into Different Market Segments Based