Understanding consumer motivation is challenging because:
A) people may not be willing to tell the real reasons behind their actions.
B) people may be unaware of what really motivates their behavior.
C) motivations can change from over time.
D) A and C
E) A, B, and C

Question

Quizplus · Accepted Answer

Understanding consumer motivation is complex because individuals might not always be conscious of their true motivations or willing to disclose them, and these motivations can also evolve over time.

Understanding Consumer Motivation Is Challenging Because