A French consumer explains that she enjoys eating at McDonald's because, "It's good to get something that tastes completely different." This consumer is motivated by her:
A) social image needs
B) need to possess
C) need for variety
D) health needs
E) None of the above.
Correct Answer:
Verified
Q58: The need to possess is:
A) not really
Q59: One reason why the US Mint's statehood
Q60: A consumer's self-concept:
A) represents her or his
Q61: Impulse buying occurs when:
A) consumers unexpectedly experience
Q62: Self-gifts are:
A) things that we think someone
Q64: Motivational conflict can take the form of:
A)
Q65: For smokers, cigarette consumption is an example
Q66: According to Maslow's need hierarchy:
A) all needs
Q67: Maslow's need hierarchy is a useful concept
Q68: _ segmentation involves dividing consumers into different
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