By making its shops appear more like Starbucks, Dunkin Donuts is hoping to attract new customers who like both Dunkin Donuts' features and a bit of Starbucks' features. This strategy is unlikely to attract loyal Starbucks customers because:
A) Loyal Starbucks customers think "Dunkin Donuts" is a silly name.
B) Starbucks pays its loyal customers royalty fees.
C) It makes Dunkin Donuts appear unoriginal.
D) None of the above.

Question

Quizplus · Accepted Answer

Loyal Starbucks customers might not be attracted to Dunkin Donuts if it appears unoriginal or mimics Starbucks too closely, as they may prefer the authenticity and unique experience offered by Starbucks.

By Making Its Shops Appear More Like Starbucks, Dunkin Donuts