Dunkin Donuts' new marketing strategy attempts to make new branches look more like Starbucks as the coffeehouse expands. Dunkin Donuts, a competitor of Starbucks, is most likely imitating Starbucks because:
A) Dunkin Donuts cannot afford to develop any original ideas.
B) Starbucks customers are better than the current loyal Dunkin Donuts custormers.
C) Starbucks was unsuccessful in differentiating its products.
D) Starbucks successfully differentiated its product.

Question

Quizplus · Accepted Answer

Starbucks has effectively differentiated its product and brand in the market, creating a unique and appealing customer experience that Dunkin Donuts may be trying to emulate to attract a similar customer base or market segment.

Dunkin Donuts' New Marketing Strategy Attempts to Make New Branches