Coca -Cola has used Nancy Ajram to create the impression that Coca -Cola is superior to any other cola drink. Coca -Coal is attempting to
A) differentiate Coca -Cola from other types of cola drinks.
B) lower the marginal cost of producing Coca -Cola.
C) convince consumers that Coca -Cola is no different from other cola drinks favored by celebrities.
D) increase its profit by raising the price of Coca -Cola.

Question

Quizplus · Accepted Answer

Using Nancy Ajram in their advertising, Coca-Cola aims to differentiate their product from competitors by associating it with a popular celebrity, suggesting that Coca-Cola is a superior choice. This strategy does not directly relate to production costs, pricing strategies, or promoting product similarity.

Coca -Cola Has Used Nancy Ajram to Create the Impression