In virtually all cases, marketers advertise to build sales, though there are different avenues for doing so. Which of the following represents advertising whose intent is not to build sales?
A) Institutional advertising designed to create goodwill toward the brand.
B) Advocacy advertising highlighting the company's commitment to a social cause.
C) Anonymous contributions to Public Service Announcements (PSAs) .
D) Advertising designed to facilitate customer interaction on the company's social media platforms.
Correct Answer:
Verified
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