When is mobile direct marketing most effective?
A) When the marketer utilizes a local area code in the caller ID.
B) When the marketer ties customer preferences to location and time.
C) When the marketer utilizes autodial technology to maximize customer contacts.
D) All of these.

Question

Quizplus · Accepted Answer

Mobile direct marketing is most effective when it is personalized and relevant to the recipient. By tying customer preferences to their location and time, marketers can deliver targeted messages that are more likely to be well-received and acted upon. This approach leverages the unique capabilities of mobile devices to provide timely and contextually relevant information, making the marketing effort more effective.

When Is Mobile Direct Marketing Most Effective