How can coupons be most effectively utilized as part of a direct marketing campaign?
A) They can be tied to individual consumer behavior.
B) They can be included as part of a direct mail package to increase responsiveness.
C) They can improve generating trial on new product introductions.
D) They can aid in new customer acquisition.

Question

Quizplus · Accepted Answer

The Answer of How can coupons be most effectively utilized as part of a direct marketing campaign?
A) They can be tied to individual consumer behavior.
B) They can be included as part of a direct mail package to increase responsiveness.
C) They can improve generating trial on new product introductions.
D) They can aid in new customer acquisition.

How Can Coupons Be Most Effectively Utilized as Part of a Direct