Why are page views of greater interest to marketing managers than hits?
A) Not all hits are from current or potential customers.
B) Many hits come from automated searches.
C) Page views represent people who go to a website and view at least some of the information.
D) All of these

Question

Quizplus · Accepted Answer

Page views are more indicative of actual user interest because they represent a user intentionally navigating to and viewing a website's content, unlike hits, which can be inflated by automated processes and do not necessarily reflect genuine user engagement.

Why Are Page Views of Greater Interest to Marketing Managers