Why should marketing managers look beyond sales in many cases when assessing results of marketing tactics?
A) It is difficult to relate sales changes directly to most types of promotional efforts.
B) Market share is typically a more accurate measure of performance.
C) Sales figures do not exist in isolation but in the context of many other factors.
D) Sales is not the ultimate objective of marketing.

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The Answer of Why should marketing managers look beyond sales in many cases when assessing results of marketing tactics?
A) It is difficult to relate sales changes directly to most types of promotional efforts.
B) Market share is typically a more accurate measure of performance.
C) Sales figures do not exist in isolation but in the context of many other factors.
D) Sales is not the ultimate objective of marketing.

Why Should Marketing Managers Look Beyond Sales in Many Cases