What is the primary advantage found in digital media metrics versus those for traditional media?
A) nearly real-time data
B) big data contains a lot more relevant information
C) it is easier to connect meeting objectives to digital advertising versus traditional advertising
D) All of these

Question

Quizplus · Accepted Answer

Digital media metrics provide nearly real-time data, allowing for quicker analysis and adjustments compared to traditional media metrics.

What Is the Primary Advantage Found in Digital Media Metrics