Which are the two components of schedule intensity that give an indication of how heavy a brand's media exposure is?
A) Gross ratings points and targeted ratings points
B) Gross impressions and targeted impressions
C) Gross impressions and frequency
D) Reach and frequency

Question

Quizplus · Accepted Answer

Reach and frequency are the two components of schedule intensity that indicate how heavy a brand's media exposure is. Reach refers to the number of different people or households exposed to an advertisement, while frequency refers to the number of times those people or households are exposed to the advertisement.

Which Are the Two Components of Schedule Intensity That Give