Marketing managers want the optimal level of distribution intensity consistent with
A) maximizing stockturn rates.
B) brand image.
C) minimizing stockouts.
D) competitive forces.

Question

Quizplus · Accepted Answer

Marketing managers aim for a distribution intensity that aligns with the brand image to ensure that the product is available in the right places and maintains its perceived value and reputation.

Marketing Managers Want the Optimal Level of Distribution Intensity Consistent