Customer relationship management does all of the following except
A) incorporate an organizational focus on the behavior of and communication with the customer
B) use technology for mining data related to customer preferences and behaviors
C) develop direct marketing approaches to maximize customer lifetime value
D) share collected data across the entire company

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM)
• Incorporates an organizational focus on the behavior of, and communication with, the customer
• Uses technology for mining data related to customer preferences and behaviors; that is, the company codes/grades customers based on these data
• Shares the collected data across the entire enterprise
• Uses the technology to design business processes that enhance efficiency and effectiveness
• Boosts customer satisfaction by providing consistent, seamless, quality experiences

Customer Relationship Management Does All of the Following Except