If performance of a good or service matches expectations, consumers are likely to be
A) satisfied and will likely purchase the good or service again
B) somewhat satisfied, but would switch to another good or service without much persuasion
C) dissatisfied and will likely engage in negative word-of-mouth communications and firm switching behavior

Question

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The Answer of If performance of a good or service matches expectations, consumers are likely to be
A) satisfied and will likely purchase the good or service again
B) somewhat satisfied, but would switch to another good or service without much persuasion
C) dissatisfied and will likely engage in negative word-of-mouth communications and firm switching behavior

If Performance of a Good or Service Matches Expectations, Consumers