If a good or service performs better than expected, consumers are likely to be
A) satisfied and will likely purchase the good or service again
B) somewhat satisfied, but would switch to another good or service without much persuasion
C) dissatisfied and will likely engage in negative word-of-mouth communications and firm switching behavior

Question

Quizplus · Accepted Answer

When a good or service performs better than expected, it typically leads to consumer satisfaction, increasing the likelihood of repeat purchases.

If a Good or Service Performs Better Than Expected, Consumers