Match each definition with the appropriate term :
-They are young, enthusiastic, and impulsive consumers who seek variety and excitement, and spend substantially on fashion, entertainment, and socializing.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors
Correct Answer:
Verified
Q203: The VALS 2 psychographics group that is
Q204: _ is used for high-involvement purchases and
Q205: _ is used for products that are
Q206: _ occurs when consumers engage in habitual
Q207: Match each definition with the appropriate term
Q209: Match each definition with the appropriate term
Q210: Match each definition with the appropriate term
Q211: Match each definition with the appropriate term
Q212: Match each definition with the appropriate term
Q213: Match each definition with the appropriate term
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