Consumer decision making that involves going carefully through each of the steps of the consumer-decision making process involves
A) routine problem solving
B) situational influences
C) high-involvement purchases
D) limited problem solving

Question

Quizplus · Accepted Answer

High-involvement purchases require consumers to go through each step of the decision-making process carefully due to the significant impact or cost associated with the purchase.

Consumer Decision Making That Involves Going Carefully Through Each of the Steps