If a good or service performs better than expected, consumers are likely to be
A) satisfied and will likely purchase the brand again in the future
B) somewhat satisfied and may purchase the brand again, but would also switch to another brand without much persuasion
C) dissatisfied and will probably never purchase the brand again
D) a or b

Question

Quizplus · Accepted Answer

When a good or service performs better than expected, consumers are likely to be satisfied and will likely purchase the brand again in the future.

If a Good or Service Performs Better Than Expected, Consumers