After reading about various brands on the Internet, David has decided to purchase a Stihl chain saw. At this point, David is in the _____ stage of the consumer decision-making process.
A) alternative evaluation
B) information search
C) purchase
D) problem recognition

Question

Quizplus · Accepted Answer

David has read about different brands and decided to purchase a Stihl chain saw; he is now in the purchase stage of the consumer decision-making process.

After Reading About Various Brands on the Internet, David Has