Lisa is concerned with safety and security; she focuses on meeting needs rather than fulfilling desires, is brand loyal, and purchases discounted products. According to the VALS2 psychographic classification, Lisa would be a(n)
A) believer
B) striver
C) maker
D) survivor

Question

Quizplus · Accepted Answer

Lisa is a survivor, concerned with safety and security; she focuses on meeting needs rather than fulfilling desires, is brand loyal, and purchases discounted products.

Lisa Is Concerned with Safety and Security; She Focuses on Meeting