Brooke is a goal-oriented, conservative, practical consumer committed to her career and family. She favors established, prestigious products that demonstrate success to her peers. According to the VALS2 psychographic classification, Brooke would be a(n)
A) innovator
B) thinker
C) experiencer
D) achiever

Question

Quizplus · Accepted Answer

Brooke is an achiever, a goal-oriented, conservative, practical consumer committed to her career and family. She favors established, prestigious products that demonstrate success to her peers.

Brooke Is a Goal-Oriented, Conservative, Practical Consumer Committed to Her