VALS2, produced by SRI Consulting Business Intelligence, categorizes consumers using
A) demographics
B) geodemographics
C) psychographics
D) demographics and psychographics
Correct Answer:
Verified
Q88: Heather is a conservative, conventional consumer who
Q89: Krystal is a trendy, fun-loving consumer who
Q90: Anna is a self-sufficient consumer who has
Q91: Lisa is concerned with safety and security;
Q92: Lifestyles refer to an individual's style of
Q94: The second stage in the consumer decision-making
Q95: The third stage in the consumer decision-making
Q96: The fourth stage in the consumer decision-making
Q97: The last stage in the consumer decision-making
Q98: Bradley has decided to go to Florida
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