Bold is positioned as a powder laundry detergent with fabric softening and pill/fuzz removal. This is an example of _____ product positioning.
A) attribute/benefit
B) price/quality
C) use or application
D) product user
Correct Answer:
Verified
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Q94: Differentiated marketing
A) is the process of identifying
Q95: Proctor & Gamble produces several brands of
Q96: Concentrated marketing
A) is the process of identifying
Q97: Undifferentiated marketing
A) is the process of identifying
Q99: Gain, a liquid and powder detergent, is
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Q101: Wal-Mart advertises the savings and value of
Q102: A bicycle manufacturer positions its products in
Q103: The _ positioning strategy is the process
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