Differentiated marketing
A) is the process of identifying consumers and/or markets that are similar and can be reached with one marketing message
B) involves aiming the product at the entire market using a single marketing strategy
C) is the process of selecting only one market segment and targeting it with one single brand and marketing strategy
D) identifies market segments with different preferences for a particular product category and targets each segment with different brands and different marketing strategies

Question

Quizplus · Accepted Answer

Differentiated marketing involves targeting multiple market segments, each with distinct preferences, using different brands and marketing strategies tailored to each segment.

Differentiated Marketing