In determining the feasibility of producing low-rider jeans for adult women, Guess has determined the market is large enough to pursue. Guess is now investigating the profit potential the market may generate, considering the intense competition. This analysis is an example of assessing the _____ of the market segment being considered.
A) measurability
B) substantiality
C) stability
D) actionability

Question

Quizplus · Accepted Answer

Guess investigating the profit potential the market may generate, considering the intense competition, is an example of assessing the substantiality of the market segment being considered.

In Determining the Feasibility of Producing Low-Rider Jeans for Adult