A bicycle manufacturer positions its products in Asia and Europe as providing efficient transportation, while, in the United States, the company markets its products for recreation. This is an example of _____ product positioning.
A) attribute/benefit
B) product class
C) use or application
D) product user

Question

Quizplus · Accepted Answer

The company is positioning its products based on different uses or applications in different markets: transportation in Asia and Europe, and recreation in the United States.

A Bicycle Manufacturer Positions Its Products in Asia and Europe