All of the following occur during the decline stage of the PLC EXCEPT:
A) Sales decline
B) Number of competitors decline
C) Older products become obsolete
D) The last firm in the market may be profitable for some time
E) Category sales increase

Question

Quizplus · Accepted Answer

During the decline stage of the Product Life Cycle (PLC), sales typically decrease, not increase. Choices A, B, C, and D are common occurrences in the decline stage, but category sales increasing (E) is not characteristic of this stage.

All of the Following Occur During the Decline Stage of the PLC