A _____, during the maturity stage of the product life cycle, allows a gradual share decline with minimal investment to maximize short-run profits.
A) Leapfrog strategy
B) Harvesting strategy
C) Segmentation strategy
D) Skimming strategy
E) Penetration strategy

Question

Quizplus · Accepted Answer

A harvesting strategy is used during the maturity stage of a product's life cycle to allow for a gradual decline in market share with minimal investment, aiming to maximize short-term profits. This approach reduces the costs associated with the product while still generating revenue from it.

A _____, During the Maturity Stage of the Product Life