Typically during the growth stages of the PLC all of the following happen, EXCEPT
A) Product category sales grow
B) The number of competitors decreases
C) Promotion focuses on brand superiority
D) Price competition intensifies
E) Market segmentation begins to be a key issue

Question

Quizplus · Accepted Answer

During the growth stages of the Product Life Cycle (PLC), the number of competitors usually increases, not decreases. This is because the success of the product attracts more companies to enter the market.

Typically During the Growth Stages of the PLC All of the Following