The strongest form of loyalty is _____, where the customer doggedly seeks out a product, often out of deference to its role in a previous situation and sometimes in an almost ritualistic manner.
A) Proprietary
B) Efficiency
C) Attachment
D) Image
E) Preference
Correct Answer:
Verified
Q25: If there are many suppliers of undifferentiated
Q26: The _ product includes features or benefits
Q27: The _ product contains features / benefits
Q28: Differentiation may be achieved by focusing on
Q29: Circumstantial loyalty is MOST likely to result
Q31: Brand associations, taken together, form a
A) Brand
Q32: Which of the following is LESS likely
Q33: Which of the following is NOT likely
Q34: Getting new customers by market development or
Q35: Keeping current customers satisfied via enhancing brand
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