Differentiation may be achieved by focusing on all of the following EXCEPT:
A) Quality
B) Status / image
C) Branding
D) Convenience / service / distribution
E) Generic similitude

Question

Quizplus · Accepted Answer

Differentiation is a strategy aimed at producing products and services that are perceived as unique or distinct in some important way by customers. Options A through D are all ways in which a company can differentiate itself from competitors. However, E) Generic similitude refers to similarities to generic or non-branded products, which would not help in achieving differentiation.

Differentiation May Be Achieved by Focusing on All of the Following