The _____ product contains features / benefits that can be added to a product or service at some future time.
A) Total
B) Potential
C) Augmented
D) Generic
E) Expected
Correct Answer:
Verified
Q22: The objective of increasing profitability is LESS
Q23: In selecting a customer market, a manager
Q24: The core strategy defines the differential advantage
Q25: If there are many suppliers of undifferentiated
Q26: The _ product includes features or benefits
Q28: Differentiation may be achieved by focusing on
Q29: Circumstantial loyalty is MOST likely to result
Q30: The strongest form of loyalty is _,
Q31: Brand associations, taken together, form a
A) Brand
Q32: Which of the following is LESS likely
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