The management for Lyra Corp. has decided to work towards streamlining processes across many of their divisions. Each department chair must collect data relevant to their unique functions and operations to assist management with constructing ad hoc reports. If management would like to gain insight into their customers' satisfaction, then what information would be best to use for this goal?
A) A lead generation report from the sales and marketing department
B) A report with survey scores received from a customer survey sent out by the customer service department
C) A website user summary report generated by the information and technology department
D) An accounts receivable aging report from the accounting department

Question

Quizplus · Accepted Answer

This question requires familiarity with data & possible sources and data types that will assist a decision maker as they attempt to achieve certain goals. Choice B is correct because a report with survey scores received from a customer service survey sent out by the customer service department is the option most likely to provide insight into customers' satisfaction with the company. The remaining choices are incorrect because they provide other insights.

The Management for Lyra Corp