Sharon is the marketing manager for Smith Inc., and she has decided to launch a new campaign in the next couple of months. For this to be successful, Sharon will need to accumulate data and determine how to best target her demographic of young working professionals. Which of the following is an example of soft data that may be helpful as she plans her campaign?
A) A report about average employment ages generated by a state's labor board
B) A report from the Internal Revenue Service (IRS) that provides data about average earned income by age groups
C) A research paper published by scholars about desired salary ranges of recent college graduates
D) Click ad survey results from the young professionals' section of the company's website

Question

Quizplus · Accepted Answer

This question requires familiarity with the difference between hard and soft data. Choice D is correct because a click ad survey from a portion of the company's website targeting professionals is subjective data that is more qualitative in nature. The remaining choices are incorrect as they are examples of hard data.

Sharon Is the Marketing Manager for Smith Inc