Sharon is the marketing manager for Smith Inc., and she has decided to launch a new campaign in the next couple of months. For this to be successful, Sharon will need to accumulate data and determine how to best target her demographic of young working professionals. Which of the following is an example of hard data that may be helpful as she plans her campaign?
A) A dataset about employment trends from the Department of Labor
B) A dataset that contains customer review comments from Google
C) A report commissioned from a website reviewer that writes for the youth section
D) Customer service survey results from existing customers

Question

Quizplus · Accepted Answer

This question requires familiarity with the difference between hard and soft data. Choice A is correct since a dataset about employment trends from a government agency is verifiable and acquired from a reliable source. The remaining choices are incorrect as they are examples of soft data.

Sharon Is the Marketing Manager for Smith Inc