As the recently appointed marketing manager for a growing fashion brand, you spend your first few months in the job understanding the business, your competitors businesses and the marketing environment. The comprehensive understanding you are engaged in is known as:
A) marketing planning.
B) situational analysis.
C) the competitive analysis.
D) company analysis.

Question

Quizplus · Accepted Answer

conduct a preliminary situation analysis. Situational analysis involves identifying the key factors that will be used as a basis for the development of marketing strategy.

As the Recently Appointed Marketing Manager for a Growing Fashion