The level of consumer awareness of a company's product would be an example of which marketing metric?
A) Brand equity.
B) Return on investment.
C) Customer satisfaction.
D) Market share.

Question

Quizplus · Accepted Answer

conduct a preliminary situation analysis. Figure 2.7 - Brand equity: Awareness - % of target market; Preference - % of target market; Loyalty - share of category purchases.

The Level of Consumer Awareness of a Company's Product Would