Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _______________ forces.
A) environmental, demographic and legal
B) technological, financial and environmental
C) environmental, financial and global
D) technological, global and legal
E) technological, environmental and legal

Question

Quizplus · Accepted Answer

outline the different types of macro-environmental forces. Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, technological, environmental and legal forces. This view of the macro environment is commonly abbreviated to 'PESTEL'.

Key Environmental Factors That Marketers Need to Consider When Analysing