Which of the following summarizes the AIDA steps in the persuasive process?
A)Get attention, investigate options, create desire, encourage acceptance.
B)Gain acceptance, invite questions, designate action, encourage action.
C)Get attention, arouse interest, create desire, encourage action.
D)Get attention, initiate action, discuss benefits, create acceptance.

Question

Quizplus · Accepted Answer

The AIDA steps in the persuasive process stand for Attention, Interest, Desire, and Action. Option C correctly summarizes these steps as getting attention, arousing interest, creating desire, and encouraging action.

Which of the Following Summarizes the AIDA Steps in the Persuasive