Marcus is writing a persuasive message asking his employees to complete an online company survey.Which of the following should he avoid when writing his message?
A)Keeping paragraphs short
B)Using concrete nouns and active verbs
C)Focusing the spotlight on benefits to the company
D)Using an inductive outline

Question

Quizplus · Accepted Answer

Focusing solely on the benefits to the company might not be persuasive to employees if their personal benefits are not addressed. Persuasive messages are more effective when they highlight what the audience (in this case, the employees) will gain or how they will benefit, rather than focusing only on the company's benefits.

Marcus Is Writing a Persuasive Message Asking His Employees to Complete