As indicated by Maslow's need hierarchy,people may respond favorably to
A) appeals that focus on promises of best price and the need to find a bargain.
B) appeals that fulfill physiological, security, and safety needs.
C) appeals that fulfill social, ego, and self-actualizing needs.
D) both b and c.

Question

As indicated by Maslow's need hierarchy,people may respond favorably to
A)	appeals that focus on promises of best price and the need to find a bargain.
B)	appeals that fulfill physiological, security, and safety needs.
C)	appeals that fulfill social, ego, and self-actualizing needs.
D)	both b and c.

Quizplus · Accepted Answer

Maslow's need hierarchy theory suggests that people have different levels of needs, and they must fulfill their lower level needs before they can focus on satisfying higher-level needs. The lower-level needs are physiological, safety, and security needs, while the higher-level needs are social, ego, and self-actualizing needs. Therefore, people may respond favorably to appeals that fulfill both their lower-level needs (b) and higher-level needs (c). Appeal focusing only on best price or bargain only fulfill the physiological needs, hence not a suitable option (a).

As Indicated by Maslow's Need Hierarchy,people May Respond Favorably to