A(n) ____________________________ seeks to achieve both global integration and national responsiveness.
A) multidomestic strategy
B) transnational strategy
C) corporate strategy
D) globalisation strategy
E) business strategy

Question

Quizplus · Accepted Answer

A transnational strategy is designed to achieve both global efficiency and local responsiveness. This approach allows a company to leverage the benefits of global integration, such as economies of scale, while also adapting products and services to meet the needs and preferences of local markets.

A(n) ____________________________ Seeks to Achieve Both Global Integration and National