Telstra aims to find competitive edge in the Australian telecommunication industry, therefore according to Michael Porter, it can pursue the following strategies except:
A) differentiation
B) cost leadership
C) focus
D) diversification

Question

Quizplus · Accepted Answer

According to Michael Porter, the three generic strategies that a company can pursue to achieve a competitive advantage are differentiation, cost leadership, and focus. Diversification is not one of Porter's generic strategies.

Telstra Aims to Find Competitive Edge in the Australian Telecommunication