The Web analytics measurement that may indicate an e-business Web site's checkout process is too difficult or confusing is:
A) unique visitors
B) click-stream analysis
C) shopping cart abandonment
D) browser type

Question

Quizplus · Accepted Answer

Shopping cart abandonment rate is a key metric that indicates the percentage of online shoppers who add items to their shopping cart but exit without completing the purchase. A high abandonment rate may suggest that the website's checkout process is too difficult, confusing, or not user-friendly, prompting users to leave without buying.

The Web Analytics Measurement That May Indicate an E-Business Web