The Web analytics measurement that identifies unique visitors who visit a Web site more than once during a specific time period is:
A) repeat visitors
B) unique visitors
C) referring visitors
D) page visitors

Question

Quizplus · Accepted Answer

Repeat visitors are those unique visitors who return to a site more than once over a given period, which is what the question describes. Unique visitors are counted only once regardless of how many times they visit, referring visitors are identified by the site they came from, and page visitors simply count how many times a page was viewed, not distinguishing between new or returning visitors.

The Web Analytics Measurement That Identifies Unique Visitors Who Visit