The Web analytics measurement that identifies the path visitors take when navigating through a Web site is:
A) shopping cart abandonment
B) browser type
C) conversion rate
D) click-stream analysis

Question

Quizplus · Accepted Answer

Click-stream analysis tracks the sequence of clicks a user makes while navigating through a website, effectively mapping out the path a visitor takes. This helps in understanding user behavior and preferences on the site.

The Web Analytics Measurement That Identifies the Path Visitors Take